Increasingly global supply chain
Challenge
This manufacturer and wholesaler of quality artificial flowers & arrangements was experiencing growth issues as his business began to draw more interest worldwide.
- Increasingly complex supply chain (both suppliers & resellers) created additional time pressure and inventory challenges
- A unique physical location & no online presence meant losses to competitors
Solution
Digital Strategy: Use a digital platform to allow sales reps across the world to access Calfolia’s supply chain & design capacity, accelerating the supply chain and helping gain visibility and market share.
The roadmap to attain this objective started with the building of an online presence through a website with active blogs and events, and good SEO. The reps dashboard was built subsequently, allowing reps the visibility required to perform better with time-sensitive sales.
Results
Within weeks of the new website online publication, the following results emerged:
-Traffic increased by 20% year-on-year
-Online registration went up 4x
-Newly interested reps reached out from countries where no business had previously been done